Tuesday, September 13th, 2022

Distraction

“I’m here to build something for the long-term. Anything else is a distraction.” – Mark Zuckerberg.

I just returned from a road trip with my husband. We toured three civil war battlefields in Tennessee. Of course, it involved a lot of driving. As usual, we encountered many vehicles ahead of us repeatedly drifting off to the right and then drifting across the line on the left. I simply call them drifters, and most of us encounter drifters on the highway daily.

Years ago, we would see this happen occasionally and think to ourselves, “I bet that person has been drinking.” Now, we immediately think, “they are looking at their phone,” and if you pass them on the interstate, you can see that they are doing just that. Of course, other distractions happen while driving – eating, drinking, tuning the radio, kids and pets in the back seat, putting on makeup, and reading a book!

The simple fact is people die from distractions while driving.

I told you all that to remind you that distraction at work is also dangerous. The one I want to focus on today is partner distraction. As a partner/owner, especially a managing partner, you are running a business, a business that needs constant attention.

  • If you have family or health matters that distract you, ask others to step in and help.
  • If you have a particular client that has become a distraction rather than an asset, invite them to leave.
  • You are building a new house, and you spend many hours during the day dealing with all of those issues.
  • So many CPA partners have outside business interests that distract them.

Don’t let your firm die from distractions.

If you are a partner in a CPA firm, the firm is your most important irresponsibility. Don’t let your guard down. Don’t let outside interests distract you so much that firm management suffers. I always advise: Keep your eye on the ball, and don’t kill the golden goose!

  • "When we clutter our lives with imagined obligations, unnecessary activities, and distractions that only kill time, we dilute the power of our lives."
  • Anne Katherine

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