Wednesday, February 22nd, 2023

Clients Who Appreciate You

“Although your customers won’t love you if you give bad service, your competitors will.” – Kate Zabriskie

The following is a recent blog post by Seth Godin. It seemed like a good message for CPAs in public practice. Are you attracting clients and keeping clients who appreciate what you do for them? Are you ridding yourself of clients who are frustrating?

Think about your clients. Who are the ones that you really enjoy and the ones that enjoy working with you? Get your team together and draft some bullet points that describe a great client. Compare every prospective client to that list. Find people who want to go where you do. Here’s the post:

Don’t know, don’t care

Clients and customers can be frustrating.

Perhaps they don’t know what you know.

Perhaps they don’t care.

It’s possible to educate and inspire.

It might be more productive to find the few that want to go where you do.

  • "It’s not the customer’s job to know what they want."
  • Steve Jobs

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