Monday, March 6th, 2023


 “I would say in the past couple months it’s come a long way, but I still don’t think it’s there yet,” Katie Tolin, CPA Growth Guides

There has been so much discussion about ChatGPT and what it means for many varying situations. Of course, I wonder about CPA firms. My first inclination is that it could be very helpful. Would it actually replace a portion of what a CPA firm marketer does?

Inside Public Accounting provides us with a very informative article about what ChatGPT means for public accounting firms by featuring opinions from CPA firm marketing professionals.

The article is titled: ChatGPT Didn’t Write This Article, But It Could Contribute to Firm Growth, Efficiency.

Consider if ChatGPT is right for your firm.

  • "I think that it’s going to give a path for experts who are bad writers to get to market. That’s what I’m hoping it will do, and then also streamline some drudgery that happens in marketing and other industries."
  • Raissa Evans, Digital strategy expert at Weaver

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