Archive for the ‘Crafting Your Career’ Category

Wednesday, September 11th, 2019

Become a Chief Retention Officer

“People don’t leave bad companies, they leave bad managers.” – Marcus Buckingham

One way to solve the problem of finding and hiring top talent is to be sure you don’t lose the top talent you already have.

You are well aware of the time, effort and dollars you spend trying to find and hire a qualified candidate. That is why it just makes sense to focus on making all partners and managers Chief Retention Officers.

How do you do that? Have them all read First, Break All the Rules by Marcus Buckingham and Curt Coffman. The authors contend that employees leave managers, not companies. I strongly believe that this is the case in CPA firms. Buckingham and Coffman offer 12 questions that can be used to measure the core elements needed to attract, develop and retain the next generation of CPA firm leaders.

The questions are:

1. Do I know what is expected of me at work?
2. Do I have the materials and equipment I need to do my work right?
3. At work, do I have the opportunity to do what I do best every day?
4. In the last seven days, have I received recognition or praise for doing good work?
5. Does my supervisor, or someone at work, seem to care about me as a person?
6. Is there someone at work who encourages both my personal and my career development?
7. At work, do my opinions seem to count?
8. Does the mission/purpose of my company make me feel my job is important?
9. Are my co-workers committed to doing quality work?
10. Do I have a best friend at work?
11. In the last six months, has someone at work talked to me about my progress?
12. This last year, have I had opportunities at work to learn and grow?

After this fall busy season is over, equip your leaders with these questions and have them meet and talk with the people they supervise. In addition to the questions, be sure your partners/managers can describe what a talented professional’s career path looks like.

  • Success is not the key to happiness. Happiness is the key to success. If you love what you are doing, your will be successful.
  • Albert Schweitzer

Monday, September 9th, 2019

Transparency

“A lack of transparency results in distrust and a deep sense of insecurity.” – Dalai Lama

A couple of basics that your staff desires are inclusion and transparency. They want to know about and be included in what is discussed behind-closed-doors in the partner meetings.

To attract and keep top talent, you need to figure out how to inform and involve them.

Daniel Hood of Accounting Today recently wrote a very informative article – 10 Staff Questions Firms Should Answer Right Now.

Here are the 10 Questions – be sure to read the article to learn more about each one. These are IMPORTANT questions!

  1. How is the firm doing?
  2. What is the firm doing?
  3. What does this mean for me?
  4. What can I do here?
  5. Hoe do I do that
  6. What does a partner make?
  7. How long does it take to make partner?
  8. Will the firm be around in 10 years?
  9. What will it look like? Can I make a suggestion?
  • Speak the truth. Transparency breeds legitimacy.
  • John Maxwell

Friday, September 6th, 2019

Salaries For CPAs

“Waste your money and you’re only out of money, but waste your time and you’ve lost a part of your life.” – Michael Leboeuf

CPAs are accountants but not all accountants are CPAs. There is a big difference and there is also a difference in what kind of salaries are paid to CPAs.

I receive many questions about what kind of salaries firms are paying their employees. Entry-level salaries are always of great interest to CPA firm leaders. Many are wondering what they need to offer to next year’s graduates. Entry-level accountants intending to become CPAs should also realize that their starting salary is “just a drop in the bucket” in relation to what their future earnings can become.

Thanks to Accounting Today, here is a good visual – read the full article here.

salary range

  • Financial peace isn't the acquisition of stuff. It's learning to live on less than you make, so you can give money back and have money to invest. You can't win until you do this.
  • Dave Ramsey

Thursday, September 5th, 2019

Focus On Your Career Success

“Opportunities don’t happen. You create them.”  Chris Grosser

Several years ago, I would speak to students majoring in business courses at a local community college. These students were typical students along with some non-traditional (older) individuals refocusing their careers. I enjoyed meeting and talking with all of them. They were always very enthusiastic.

I talked about the Seven Secrets of Career Success and elaborated on each one. After each session I would leave them with a postcard from me with the following tips:

Advice from Rita Keller

Seven Secrets of Career Success

  • Become a quick-change artist
  • Commit fully to your career
  • Speed up
  • Behave like you’re in business for yourself
  • Practice lifelong learning
  • Manage your own morale
  • Be a fixer – not a finger pointer

I requested that they put the postcard reminder somewhere on their desk, bulletin board or mirror where they would be reminded every day of what is important for career success.

Maybe you should be thinking about these Seven Secrets, too!

 

  • Successful people do what unsuccessful people are not willing to do. Don't wish it were easier; wish you were better.
  • Jim Rohn

Wednesday, September 4th, 2019

Build Your Brand – Be Visible

“The power of visibility can never be underestimated.” – Margaret Cho

You have heard it over and over in recent years, you have to be visible on social media to attract and retain clients.

Yes, I agree with that. But, I ask more of you!

Don’t forget the old fashioned way. You must be visible in your business community – up close and personal.

Each person working at your CPA firm helps build a reputation for the FIRM. Remember those elevator speeches (describing what you do in 30 seconds)? Are you still teaching your newest team members how to do that? Remember, when someone asks you where you work you don’t say, “I work for an accounting firm.” You say, “I work for Acme CPA firm, the fastest-growing, most knowledgeable and progressive CPA firm in town! I am on the tax team.” Each person crafts their own story.

All your partners and managers should be involved in a charitable or community organization and eventually take a leadership position in that organization.

A basic visibility activity that partners sometimes forget – you eat lunch outside the office every day. Eat lunch with a client, a banker, an attorney or with another person from the firm. Dine at the most popular business lunch place in town where you will be seen by clients, bankers, and attorneys.

An on-going motto for the firm – “Let’s get visible!”

  • A man is not idle because he is absorbed in thought. There is visible labor and there is invisible labor.
  • Victor Hugo

Tuesday, August 27th, 2019

Be A Great Manager

Bruce Tulgan tells us: Being a great manager requires a lot of time and effort. You cannot treat your management responsibilities as a low-commitment responsibility! You owe it to the people on your team to give them the support, guidance, and coaching they deserve. 

An important part of managing people involves one-on-one conversations. These one-on-one meetings help you create an upward spiral of performance.

There are four basic steps to creating an upward spiral of performance on your team:

1. Define performance standards

2. Spell out expectations

3. Collaborate on next steps

4. Follow up, revise, and adjust

Download Tulgan’s ebook here.

one one

  • It’s the most talented, not the least talented, who are continually trying to improve their dialogue skills. As is often the case, the rich get richer.
  • Kerry Patterson

Monday, August 26th, 2019

Don’t Leave Public Accounting!

“The only way to do great work is to love what you do. If you haven’t found it yet, keep looking. Don’t settle.” — Steve Jobs

So many times over the years I have heard people working in public accounting say, “Public accounting is not for me. I’m going to work for local business.”

If you have only worked at one CPA firm, I implore you to think before you bail out of public accounting. Try another firm first! Not all firm are alike. Sure, they do much of the same work but leadership and culture vary greatly. Public accounting is a lucrative career. In a firm with 33 people, the average partner salary is $382,092.

Lifestyle matters, too. One of my clients is a small firm, in a smaller market in Central Ohio. They are looking to hire. If you are looking for a new opportunity where it is truly a value pricing firm and you never have to keep a timesheet, check out their ad:

CPA / ACCOUNTANT

Are you ready to join an innovative accounting firm with a solid portfolio of diverse clients and over 25 years of success?  We have a big vision, an amazing culture and are looking for that next great fit to join our growing team!  If you love taking care of clients in a meaningful way, giving them high-quality deliverables and service, and are tired of tracking every 5 (or even 15) minutes of your day, then you may be our next great addition! Snyder & Company has escaped the traditional model, leaving behind the billable hour and the counterproductive nonsense it creates. Relocation assistance is available.  Intrigued? Click for more information:  

https://www.snydercpas.com/job-opportunity

 

  • There is no passion to be found in playing small — in settling for a life that is less than you are capable of living.
  • Nelson Mandela

Monday, August 19th, 2019

Lifelong Learning is a Must for CPAs

“As long as you’re learning, you’re not failing.” – Bob Ross

The quote from Bob Ross caused me to think about what learning really means inside an accounting firm.

So many, more experienced, CPAs continue to achieve their CPE (Continuing Professional Education) hours. But, are they really learning?

I have observed first-hand and have heard SO many stories second-hand about CPA partners rushing to obtain their CPE hours right before the deadline. Are they really learning anything in this “I’ve got to get it done” mode?

So much CPE is now online and many are taking advantage of it because it is cheaper. Some firms don’t allow younger accountants to travel out of state for CPE. Are they really learning anything new, anything that will challenge them and cause them to contemplate their current state of knowledge.

So much can be learned from interacting with peers from different firms. I hope life-long learning is one of your core values. I don’t want you to fail.

 

  • I'm still learning.
  • Michelangelo

Wednesday, August 14th, 2019

Become Certified in CAS

“The longer we keep looking back in the rearview mirror, it takes away from everything that’s moving forward.” – Dan Quinn

I have written about CPA firms offering Client Accounting Services before:

I know that most of you are already fairly deep into this service. However, I still talk to many firm leaders who are taking a “wait and see” attitude. Others still do not have or know about, the technology it takes to proceed.

Now, if you are offering CAS services you can set yourself apart from others with the AICPA and CPA.com certification in CAS.

You earn the certification in two parts. One, by attending the Digital Client Advisory Services Roadmap Workshop and two, with Client Advisory Services Self-Study. It gives you a total of 29 CPE credits.

Learn more about it here. Visiting this site will also give you extensive information about the CAS Workshop.

  • Baby steps count, too, as long as you're moving forward.
  • Chris Gardner

Thursday, August 8th, 2019

Podcasts

“I am still learning.” – Michelangelo

Podcasts are becoming more and more popular within the CPA profession. Many of you listen to podcasts as you commute back and forth to the office.

Check out this infographic via Podcast Insights that gives you some interesting facts about podcasting.

If you want to learn more about CPA practice management, firm governance and trends, listen to my podcast with Brannon Poe of Poe Group Advisors.

  • The older I get, the more I see a straight path where I want to go. If you're going to hunt elephants, don't get off the trail for a rabbit.
  • T. BOONE PICKENS