Archive for the ‘Crafting Your Career’ Category

Wednesday, September 4th, 2019

Build Your Brand – Be Visible

“The power of visibility can never be underestimated.” – Margaret Cho

You have heard it over and over in recent years, you have to be visible on social media to attract and retain clients.

Yes, I agree with that. But, I ask more of you!

Don’t forget the old fashioned way. You must be visible in your business community – up close and personal.

Each person working at your CPA firm helps build a reputation for the FIRM. Remember those elevator speeches (describing what you do in 30 seconds)? Are you still teaching your newest team members how to do that? Remember, when someone asks you where you work you don’t say, “I work for an accounting firm.” You say, “I work for Acme CPA firm, the fastest-growing, most knowledgeable and progressive CPA firm in town! I am on the tax team.” Each person crafts their own story.

All your partners and managers should be involved in a charitable or community organization and eventually take a leadership position in that organization.

A basic visibility activity that partners sometimes forget – you eat lunch outside the office every day. Eat lunch with a client, a banker, an attorney or with another person from the firm. Dine at the most popular business lunch place in town where you will be seen by clients, bankers, and attorneys.

An on-going motto for the firm – “Let’s get visible!”

  • A man is not idle because he is absorbed in thought. There is visible labor and there is invisible labor.
  • Victor Hugo

Tuesday, August 27th, 2019

Be A Great Manager

Bruce Tulgan tells us: Being a great manager requires a lot of time and effort. You cannot treat your management responsibilities as a low-commitment responsibility! You owe it to the people on your team to give them the support, guidance, and coaching they deserve. 

An important part of managing people involves one-on-one conversations. These one-on-one meetings help you create an upward spiral of performance.

There are four basic steps to creating an upward spiral of performance on your team:

1. Define performance standards

2. Spell out expectations

3. Collaborate on next steps

4. Follow up, revise, and adjust

Download Tulgan’s ebook here.

one one

  • It’s the most talented, not the least talented, who are continually trying to improve their dialogue skills. As is often the case, the rich get richer.
  • Kerry Patterson

Monday, August 26th, 2019

Don’t Leave Public Accounting!

“The only way to do great work is to love what you do. If you haven’t found it yet, keep looking. Don’t settle.” — Steve Jobs

So many times over the years I have heard people working in public accounting say, “Public accounting is not for me. I’m going to work for local business.”

If you have only worked at one CPA firm, I implore you to think before you bail out of public accounting. Try another firm first! Not all firm are alike. Sure, they do much of the same work but leadership and culture vary greatly. Public accounting is a lucrative career. In a firm with 33 people, the average partner salary is $382,092.

Lifestyle matters, too. One of my clients is a small firm, in a smaller market in Central Ohio. They are looking to hire. If you are looking for a new opportunity where it is truly a value pricing firm and you never have to keep a timesheet, check out their ad:

CPA / ACCOUNTANT

Are you ready to join an innovative accounting firm with a solid portfolio of diverse clients and over 25 years of success?  We have a big vision, an amazing culture and are looking for that next great fit to join our growing team!  If you love taking care of clients in a meaningful way, giving them high-quality deliverables and service, and are tired of tracking every 5 (or even 15) minutes of your day, then you may be our next great addition! Snyder & Company has escaped the traditional model, leaving behind the billable hour and the counterproductive nonsense it creates. Relocation assistance is available.  Intrigued? Click for more information:  

https://www.snydercpas.com/job-opportunity

 

  • There is no passion to be found in playing small — in settling for a life that is less than you are capable of living.
  • Nelson Mandela

Monday, August 19th, 2019

Lifelong Learning is a Must for CPAs

“As long as you’re learning, you’re not failing.” – Bob Ross

The quote from Bob Ross caused me to think about what learning really means inside an accounting firm.

So many, more experienced, CPAs continue to achieve their CPE (Continuing Professional Education) hours. But, are they really learning?

I have observed first-hand and have heard SO many stories second-hand about CPA partners rushing to obtain their CPE hours right before the deadline. Are they really learning anything in this “I’ve got to get it done” mode?

So much CPE is now online and many are taking advantage of it because it is cheaper. Some firms don’t allow younger accountants to travel out of state for CPE. Are they really learning anything new, anything that will challenge them and cause them to contemplate their current state of knowledge.

So much can be learned from interacting with peers from different firms. I hope life-long learning is one of your core values. I don’t want you to fail.

 

  • I'm still learning.
  • Michelangelo

Wednesday, August 14th, 2019

Become Certified in CAS

“The longer we keep looking back in the rearview mirror, it takes away from everything that’s moving forward.” – Dan Quinn

I have written about CPA firms offering Client Accounting Services before:

I know that most of you are already fairly deep into this service. However, I still talk to many firm leaders who are taking a “wait and see” attitude. Others still do not have or know about, the technology it takes to proceed.

Now, if you are offering CAS services you can set yourself apart from others with the AICPA and CPA.com certification in CAS.

You earn the certification in two parts. One, by attending the Digital Client Advisory Services Roadmap Workshop and two, with Client Advisory Services Self-Study. It gives you a total of 29 CPE credits.

Learn more about it here. Visiting this site will also give you extensive information about the CAS Workshop.

  • Baby steps count, too, as long as you're moving forward.
  • Chris Gardner

Thursday, August 8th, 2019

Podcasts

“I am still learning.” – Michelangelo

Podcasts are becoming more and more popular within the CPA profession. Many of you listen to podcasts as you commute back and forth to the office.

Check out this infographic via Podcast Insights that gives you some interesting facts about podcasting.

If you want to learn more about CPA practice management, firm governance and trends, listen to my podcast with Brannon Poe of Poe Group Advisors.

  • The older I get, the more I see a straight path where I want to go. If you're going to hunt elephants, don't get off the trail for a rabbit.
  • T. BOONE PICKENS

Monday, August 5th, 2019

Effective Communication

“In teamwork, silence isn’t golden, it’s deadly.” – Mark Sanborn

Almost every problem I encounter in working with CPA firms, whether it is a partner group issue, a procedural issue, or a people management issue, can be traced back to poor communication.

Every person working in public accounting needs to have the ability to effectively communicate.

Perhaps the partner group has discussed a certain issue so much and so long that they just assume everyone in the firm is aware of the issue. Many are not.

Managers believe they are so busy that they shouldn’t take their precious time to actually talk in-person to a team member about an issue. They use email or text and end up creating a lot of misunderstanding.

Employees are troubled about a certain aspect of their job but they are actually afraid to speak up and discuss it with the boss.

Open, honest communication should be part of your culture. Ask your team to give feedback to the leaders on the topic of communication. If you rank poorly, it is a wake-up call!

Sharlyn Lauby, @hrbartender, in a recent post gives us 4 Practical Tips for Effective Business Communication. Check out her post to read more about these four:

  1. Clarity
  2. Commitments
  3. Documentation
  4. Interaction

 

  • The most important thing in communication is to hear what isn't being said.
  • Peter F. Drucker

Friday, July 26th, 2019

Friday! What Are You Doing Today?

“Tonight’s forecast; 99% chance of wine.” – Anonymous

It’s time for a Friday Flashback post. Friday flashbacks give me the chance to remind you of some older, hopefully, interesting posts, and free up some time to enjoy Fridays!

It is a beautiful morning in Ohio and in a couple of hours, I will be playing golf with my husband and some old friends. How about you? What are you doing this Friday?

If you have a few minutes read this post from last July – BUSY VS. BUSYNESS.

Have a great weekend. I’ll be hunting for golf balls.

  • Every Friday, I like to high five myself for getting through another week on little more than caffeine, will power, and inappropriate humor.
  • Nanea Hoffman

Monday, July 15th, 2019

Business Getting Means Making Friends

“Friendship is the only cement that will ever hold the world together.” – Woodrow Wilson

Maybe they didn’t talk about it when you were interviewed for the job. That interview might have been this year, last year or MANY years ago. Sometimes, it is even a big surprise to a Manager in a firm. If you want to be really successful, advance to owner and make a lot of money working in public accounting, you need to bring in new business.

You love accounting and making sense of it all to help clients become successful. You love tax and all the challenges and creativity that advising clients demands. You do NOT love selling.

But wait! It’s easy. The most important aspect of bringing new clients to the firm is liking people and enjoying making new friends.

It is something you should have learned in pre-school or kindergarten, meeting other people and making them your friends.

If you like people, they will like you. If you don’t really like (and enjoy) dealing with people, why are you in PUBLIC accounting?

  • Friendship consists in forgetting what one gives and remembering what one receives.
  • Alexander Dumas

Monday, July 15th, 2019

Be Brave. Ask Questions.

It happens daily in accounting firms. Younger, less experienced staff members hesitate, and even fear, to ask what they consider a dumb question.

Yet, one brave soul will often ask it and then everyone nods their head and admits that they wondered the same thing. I love people who ask the dumb question.

That’s why this quote means so much to you as you build your career in accounting:

“No one is dumb who is curious. The people who don’t ask questions remain clueless throughout their lives.” – Neil deGrasse Tyson

Beginning this week, no matter how many or how few years of experience you have – be brave, ask questions.

  • What makes us human, I think, is an ability to ask questions.
  • Jane Goodall