Archive for the ‘News’ Category

Wednesday, November 6th, 2019

New CPAs Have a Challange

“I’m still learning.” – Michelangelo

From NASBA:

The body of knowledge for newly licensed CPAs is growing. Compared to 1980, today there are:

Three times as many pages in the Internal Revenue Code

Four times as many accounting standards

Five times as many auditing standards

That’s why, to me, CPAs must be the champions of life long learning!

  • Learning is not attained by chance, it must be sought for with ardor and attended to with diligence.
  • Abigail Adams

Tuesday, October 29th, 2019

Digital CPA

“The majority of meetings should be discussions that lead to decisions.” – Patrick Lencioni

Here’s the press release from the AICPA about the upcoming Digital CPA conference. Digital CPA is the leading conference for practitioners curious about technology and its impact on the accounting landscape. Together we’re challenging business models, transforming practice areas and driving innovation across the profession.

CPA.com Announces 2019 Digital CPA Conference Keynote Lineup

Innovation Futurists and Leadership Experts Offer Insights at Dec. 9-11 Event

NEW YORK (Oct. 23, 2019) – Innovation is reshaping the traditional areas of practice in the accounting profession, and CPAs who want to position their firms for success can gain the latest intelligence and insights about this shift at the 2019 Digital CPA Conference, sponsored by the American Institute of CPAs and its technology arm, CPA.com.

This year’s conference will be held just outside Seattle at the Hyatt Regency in Bellevue, Wash. The Dec. 9-11 event is organized around the theme “Age of Innovation,” and includes sessions on the shift to advisory services across all core areas of the CPA firm, such as audit and assurance, tax, and accounting services.

Keynote speakers at the event include:

  • Lisa Bodell, founder, and CEO of FutureThink, a global consulting firm that helps companies eliminate red tape and busy work and adopt simplicity as an operating model to unleash innovation.
  • Pascal Finette, chair of Open Innovation and Entrepreneurship at Singularity University and co-founder of radical Ventures, a firm that takes the long view on the impact of technological change. Pascal will share insights and future trend predictions from his year-long collaboration with CPA.com in a program called “Navigating the Future,” which is designed to help CPA firms prepare and prosper from exponential change.
  • Steven Robbins, founder of S. L. Robbins and Associates, a firm that studies human behavior, who will talk about how inclusion, leadership and the “power of caring” are key drivers of productivity and innovation.

Further rounding out the speaker lineup are Barry C. Melancon, CPA, CGMA, president and CEO of the American Institute of CPAs, will provide a professional issues update, and Erik Asgeirsson, president and CEO of CPA.com, will give a “state of the union” on Digital CPA trends.

The Digital CPA Conference is designed for CPA firm partners, managers and, staffers responsible for rolling out cloud solutions, and business development, firm marketing and human resources directors within firms.

Reporters interested in covering the event can apply for on-site press credentials or arrange for online access to live broadcasts. Members of the media can contact Jeff May, jeffrey.may@aicpa-cima.com, for more details.

For more information about the conference, please visit digitalcpa.com.

  • Learning is not attained by chance, it must be sought for with ardor and attended to with diligence.
  • Abigail Adams

Wednesday, October 23rd, 2019

Disappointed & Embarrassed

“She overcame everything that was meant to destroy her.” Sylvester McNutt III

Women have been slowly but surely gaining ground within the CPA profession. I have been very proud of associations and firms that have made the commitment to provide the leadership development assistance and other resources women need to advance in their careers. These organizations follow through on those commitments.

Then there are others. The news this week is very disheartening. I was disappointed and embarrassed for the CPA profession. I was not shocked that this happened at one of the “big” firms. But I was shocked at what was presented to a group of female executives.

It is my observation that women are a foundational piece in almost every public accounting firm. Here’s the Male/Female professional staff breakdown via the Rosenberg survey:

  • Firms over $20M: 48%/52%.
  • $10-20M firms: 45%/55%
  • $5-10M firms: 43%/57%
  • $2-5M firms: 41%/59%
  • Under $2M: 35%/65%

Here are two different news articles covering the fiasco.

Empowerment Seminar Tells women They Have Small, Pancake-Like Brains

Ernst & Young training seminar told women not to “flaunt” bodies

  • The most dangerous woman of all is the one who refuses to rely on your sword to save her because she carries her own.
  • R. H. Sin

Monday, October 7th, 2019

National Tax Conference – FYI

“It’s income tax time again, Americans: time to gather up those receipts, get out those tax forms, sharpen up that pencil, and stab yourself in the aorta.” – Dave Barry

The quote above is for those of you preparing extended 1040s!

Here’s a press release from the AICPA:

SAVE THE DATE: AICPA National Tax Conference

Washington, D.C. (October 3, 2019) – This November, the American Institute of CPA

s (AICPA) will host its annual National Tax Conference. Press registration includes access both online and in-person access. Please mark your calendars.

WHAT:            2019 AICPA National Tax Conference

WHEN:            November 13-14, 2019                                                          

WHERE:         The Marriott Marquis, Washington, D.C.

INVITED:                   

  • Charles Rettig, IRS Commissioner
  • Michael Desmond, IRS Chief Counsel
  • Rochelle Hodes, Washington National Tax Office Crowe, LLP
  • Tony Nitti, Partner, RubinBrown LLP

TOPICS INCLUDE:

  •  Using Machine Learning to Predict Outcomes in Tax Law
  •  Treasury and the TCJA
  •  Small Business Exceptions and the Tax Shelter
  •  Lessons Learned from the 1st Year of Filing After TCJA                             

CONFERENCE SCHEDULE: Current information about speakers and conference topics including full agenda may be found here

 

Note: AICPA Fall Tax Division Meeting will take place at the Marriott Marquis on November 15th. These meetings are open to the press but not accessible via the internet.

 

  • I'm proud to pay taxes in the United States; the only thing is, I could be just as proud for half the money.
  • Arthur Godfrey

Thursday, August 22nd, 2019

The Hiring Model Has Shifted For CPA Firms

“Out of your vulnerabilities will come your strength.” – Sigmund Freud

The following is a press release I received from the AICPA. It is much longer than my normal post but I think it is important for firm leaders to read. Read it, then think about it and begin making plans.

Public Accounting Firm Hiring Model Shifts: AICPA ‘Trends Report’

  • Undergraduate accounting enrollments were second highest on record in 2017-2018
  • AICPA is working with key stakeholders on programs to strengthen pipeline of talent entering the profession

NEW YORK (Aug. 12, 2019) – Rapid advances in technology continue to impact the accounting profession. As CPA firms shift their hiring models to focus more on technology skills, non-accounting graduates now comprise 31 percent of all new graduate hires in public accounting. That’s an increase of 11 percentage points from 2016 to 2018, according to the “2019 Trends in the Supply of Accounting Graduates and the Demand for Public Accounting Recruits,” released today by the AICPA.

The biennial report, published since 1971, provides statistical projections and expectations based upon university responses for the 2017-2018 academic year and firm responses for the 2018 calendar year. This data provides a snapshot of the profession, set against the current economy, and the ability to forecast future trends.

“Increased demand for technology skills is shifting the accounting firm hiring model. This is leading to more non-accounting graduates being hired, particularly in the audit function,” said Barry Melancon, CPA, CGMA, AICPA president and CEO, and CEO of the Association of International Certified Professional Accountants. “CPAs have an unmatched reputation for trust and integrity, earned through decades of working in the public interest. However, to play this vital role in the future will require an increased focus on technology.  It is incumbent upon the profession to ensure accounting graduates and newly licensed CPAs have these skills and expertise needed to support the evolution of the audit.”

One of the ways AICPA is seeking to address this trend is through the CPA Evolution project, in partnership with the National Association of State Boards of Accountancy. This project strives to ensure that CPAs continue to have the competencies needed to support an accounting profession that plays a critical role in protecting the public interest.

The percentage of new accounting graduate hires assigned to audit-related work is increasing. This area now comprises 56 percent of new accounting graduate hires. That’s up four percentage points from 2016 and nine percentage points from 2014.

Overall CPA firms hired about 11 percent fewer accounting graduates in 2018 than they did in 2016, and nearly 30 percent fewer than in 2014. As firms continue to embrace technology and evolve their approach to the audit, they are seeking employees with data science and data analytics skills. They are largely filling those needs with non-accounting graduates, though there is anecdotal evidence from firms to suggest that some of this technology-specific hiring is occurring at the experienced hire level.

On the supply side, enrollments in undergraduate accounting programs stand at the second highest level on record after pulling back slightly from their all-time high in 2015-2016.

Nearly 208,000 projected students were enrolled in undergraduate accounting programs during the 2017-2018 school year, topping 200,000 for the fourth Trends report in a row. More than 33,000 projected students were enrolled in master’s programs in 2017-2018. This reflects a six percent decline from 2015-2016 but remains comfortably above any level pre-recession. Declines in graduate student enrollment is due largely to more students opting to enter the workforce in lieu of pursuing an advanced accounting degree.

There were nearly 55,000 projected bachelor’s and more than 21,000 projected master’s degrees earned in 2017-2018. This reflects a decline of four percent each from the previous report. However, the combined 76,542 degrees remains above pre-recession levels.

After a significant increase in the number of new CPA Exam candidates in 2016, largely attributed to the new version of the exam launching in 2017, the number of candidates and newly licensed CPAs in 2018 dipped to the lowest level in 10 years. CPA candidates fell 7 percent to 36,827, while newly licensed CPAs fell 6 percent to 23,941.

“The AICPA and other stakeholders in the profession are focused on anticipating the changes shaping our economy and ensuring newly licensed CPAs have the skills they need to serve as trusted advisors to their clients,” said Yvonne Hinson, CPA, CGMA, Ph.D., AICPA Academic-in-Residence, Academic & Student Engagement. “As the pace of change increases, the Institute has been accelerating our work on a number of profession-wide initiatives that attract, inspire, and engage the next generation of CPAs.”

In addition to CPA Evolution, some of these initiatives include:

  • A CPA Exam practice analysis focused on the impact of technology and the critical skills for newly licensed CPAs. An exposure draft and invitation-to-comment will be published in late December.
  • Accounting Accreditation Practitioner Engagement Program which places CPA practitioners on AACSB accounting accreditation teams and committees.
  • Accounting Doctoral Scholars Program provides funding for CPAs to obtain their doctorates and teach.
  • Accounting Program for Building the Profession trains high school educators to teach a college-level accounting class.

The Institute is working with organizations to increase the likelihood that racial and ethnic minority students consider accounting early in their career decision-making process. AICPA scholarships and programs such as the Accounting Scholars Leadership Workshop help ensure accounting students have a meaningful and successful experience as they work to earn their CPA license.

The report found that racial/ethnic diversity has increased, with the highest percentage of non-white enrollees to date. Enrollment by gender is nearly even at both the bachelor’s and master’s levels.

View the full Trends report

  • Strength and growth come only through continuous effort and struggle.
  • Napoleon Hill

Monday, August 12th, 2019

Client Accounting Services (Bookkeeping)

“Many small businesses would rather face an angry barbarian horde than tackle their cash flow statement.” -Nicole Fende

Many firms are enjoying a growing niche. It seems that the niche is new but to me, much of it is a new face on old one (bookkeeping). Yes, CAS involves so much more and can encompass many additional services for clients. It also means that much of the “work” has been automated so that it is not so labor-intensive and little time is required of partners and managers.

Dan Hood of Accounting Today has a good article that you should read if your firm provides bookkeeping services to clients (and most of you do!). The article is titled, The State of Bookkeeping in 2019.  It reports on a survey involving over 700 accountants in the AT audience.

Hood offers charts that tell us:

  • The biggest issues for bookkeepers.
  • The average number of bookkeeping clients.
  • Less time spent at the high end.
  • Less time and more clients.
  • Other services offered.
  • Segmenting the client base.
  • Top industries for bookkeepers.
  • The geographic reach of bookkeeping practices.

Hood’s article is a good one to share within your firm.

  • Few have heard of Fra Luca Pacioli, the inventor of double-entry bookkeeping; but he has probably had much more influence on human life than has Dante or Michelangelo.
  • Herbert J. Muller

Thursday, August 1st, 2019

Managing An Accounting Practice Newsletter

“If you tell the truth, you don’t have to remember anything.” – Mark Twain

My July newsletter went out this week. Did you receive your copy?  This month I feature my podcast on the topic of CPA management. I also provide information about my advisory services. If you are not on the mailing list, you can sign-up here.

July NL

  • It is what you read when you don't have to that determines what you will be when you can't help it.
  • Oscar Wilde

Monday, June 17th, 2019

Many Firms Are Adding An Extra Holiday – July 5th

“Holidays – any holiday – are such a great opportunity to focus on bringing the family together.” – Lidia Bastianich

Many firms do actually close their office on Fridays during the summer months. I was curious about how many additional firms were going to close this year on Friday, July 5th and treat their team to a four-day weekend.

I surveyed firms of all sizes all across the country. Replies came from Ohio, Vermont, Georgia, Connecticut, Oregon, Maryland, North Carolina, Illinois, California, Minnesota, New Jersey, New York, Texas, Missouri, Tennessee, Virginia, and North Dakota.

The majority of firms are closing. Several are assuming most people will take a PTO day. To me, this means someone must be in the office for calls and visitors. Some have very creative ways of handling “bonus” days and a few are very generous (allowing 2 extra days off or more).
60% of those responding are closing, 30% are not and 10% are closing but it will be charged to PTO. One firm closes for the entire week because “it is our slowest week of the year.” Another firm allows one floating holiday for each summer month (June, July, August) and assumes most people will use July 5th as their floater. And, one larger firm has unlimited PTO and assumes most people will request July 5 but the office will be open. A western firm notes that they always close the day after July 4th no matter what day it falls because most of their team will be out late watching fireworks and celebrating.
I hope this information will be helpful to you in planning for the future. This year December 23rd is a Monday (and most firms now have Christmas Eve and Christmas Day as holidays). You have time to decide how you will handle that quiet business day. Being generous is never a bad thing.
  • Liberty is the breath of life to nations.
  • George Bernard Shaw

Wednesday, June 12th, 2019

New Internet Domain for CPAs

Here’s a recent press release from the AICPA.

AICPA to Oversee New Internet Domain for CPAs

.CPA Will Enhance Trust and Branding of Profession in the Digital World

LAS VEGAS (June 10, 2019) –The American Institute of CPAs is in the process of being awarded the .cpa domain and is currently in a contract execution phase with the Internet’s global governing body, the Internet Corporation for Assigned Names and Numbers (ICANN). The AICPA’s role in administering .cpa will provide a defined global domain for CPAs worldwide to connect with their clients with increased trust, security, and verification.

The Internet, like most things, is evolving. ICANN is charged with developing important future drivers for connection in the digital world. As part of this mission, it has expanded the top-level domain structure to aid navigation on the Internet and support trusted and value-based entities and communities. To supplement traditional top-level domains such as .com, .edu and .org, ICANN has approved more than 1,200 specialized domain extensions – including Amazon’s .aws, Google’s launch of .app, as well as those for other well-known businesses, governments, and institutions, such as .vanguard, .barclays, .kpmg, .mlb, and .nyc.

“By overseeing the .cpa domain in collaboration with other global CPA organizations, the AICPA can help promote CPAs’ visibility and protect their professional standing online,” said Barry Melancon, CPA, CGMA, the president and CEO of the AICPA. “We also want the public to have confidence that someone using a .cpa domain address for email or a website is affiliated with the CPA profession.”

The new domain extension will be available to CPAs and their firms and will signal a clear connection to the profession. For example, Firm Name, LLC, could have a website address of www.firmname.cpa. Jane Smith, an employee at that firm, could have an email address ofjsmith@firmname.cpa.

“Today, there’s a lack of authentication and growing mistrust of online information,” said Erik Asgeirsson, president and CEO of CPA.com, the AICPA’s technology subsidiary. “This is why many leading companies and communities, such as Amazon, KPMG, and the banking industry are moving to restricted top-level domains. We’re looking forward to bringing this important new capability to the profession.”

More details on registering a domain name will be available later this year. For additional information and the opportunity to sign up for notifications, please visit https://domains.cpa.com

  • By overseeing the .cpa domain in collaboration with other global CPA organizations, the AICPA can help promote CPAs’ visibility and protect their professional standing online.
  • Barry Melancon

Monday, May 20th, 2019

Reminder – A Message About the Rosenberg Survey

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Participate now so you can receive our benchmarking report which contains nearly 200-pages of data, benchmarks, key statistics, and commentary from leading consultants!
Did you know?
The Elite Firms from our 2018 survey (firms with income per partner > $500,000) had the following metrics:
  • Net fees per person – $211,000
  • Net fees per equity partner – $2,250,000
Why is The Rosenberg Survey Valuable?
  • Customized comparison of like-sized firms in similar markets for participating firms.
  • Accurate and valid results reviewed by three CPAs.
  • Reliable year to year comparison with a return rate of 82% from previous year’s participants.
  • A robust pool of over 350 participants makes our data relevant to firms of all sizes.
  • Clear cut data displayed by firm size for comparison.
Click the link below today to take part!
 
The deadline to participate is Monday, July 15th. (Thank you for those firms that have participated thus far.)

 

  • Great firms continually reinvent themselves.
  • Marc Rosenberg