Rita Keller, an award-winning and widely respected voice to CPA firm management, is uniquely positioned to help CPAs and their teams face rapid and significant change.
“Profit isn’t a purpose, it’s a result. Purpose is the reason we do the thing that makes the profit.” – Simon Sinek
Surveys tell us that a large percentage of employees don’t feel fully connected to their firm’s purpose, they don’t see the value they create and that their jobs don’t allow them to fully leverage their strengths.
Every CPA firm started for a reason. Every CPA firm continues to operate and move forward for a reason. That reason results in profit.
Many firms are confused about the difference between a mission statement and a purpose statement. The first step to understanding a purpose statement is to distinguish it from a mission statement because each plays a different role in your business plan.
Here’s an explanation from a blog post by WGU.edu that I think will help you understand the difference:
Mission Statement vs. Purpose Statement
A purpose statement is a single statement that defines the reason your company exists—beyond simply making a profit. It also illustrates how your product or service positively impacts the people you serve. Once your purpose is established, you’ll need a series of goals to drive that purpose. That’s where the mission statement comes in.
First and foremost, a mission statement is actionable. It explains the path you need to take to reach your purpose. So, while a purpose statement is focused on the future, a mission statement is rooted in the present.
Unlike a company mission, your company purpose isn’t something that can be completed or checked off a list. A purpose statement illustrates the ongoing pursuit to push your company forward.
It is important to define your CPA firm’s purpose and share it with your entire workforce. Too many partners attend a partner retreat and then do not share the action steps from that meeting in a way that motivates and connects team members to the firm’s purpose, vision, and core values.
Here’s the Lego purpose statement: “To inspire and develop the builders of tomorrow.”
I hope you can define your purpose so clearly and briefly.
“There are no shortcuts to any place worth going.” – Beverly Sills
As with every Fall, I anticipate the arrival of my copy of the Rosenberg Survey. I learn so much from this valuable resource and it is a very helpful tool as I do my advisory work with local and regional firms.
For example: Why should firms located in cities with over 2 million in population have partner billing rates that range from $474 down to $277?
Firms with lower rates are less aggressive than those with higher rates.
Firms with higher rates believe they are worth every penny of their rates.
Firms with higher rates are often providing more advisory level work and less compliance services.
You can order your copy of The Rosenberg Survey here.
Far and away the best prize that life has to offer is the chance to work hard at work worth doing.
“The most difficult thing is the decision to act.” – Amelia Earhart
Back in late August, Daniel Hood, Editor-in-Chief of Accounting Today asked the question, “Is it too hard to become a CPA?” He referred to the difficulty of the CPA Exam and the extra credit hours needed to sit for the Exam. You can read my opinion here.
Many other people, most of them CPAs, sent their replies and opinions to Dan. Last week, he published many of them.
I think you will find the answers interesting – the ones from practitioners and the ones from CPA want-to-bes. Read them here.
Difficult things aren't easy, but they're worth it.
“Friday is a day to finish your goals for the week. It is a day to celebrate that which you set out to accomplish at the beginning of the week.” —Byron Pulsifer
You have people who want to be fully remote. You have people who want to get back to the office. You have people who want a hybrid schedule. No matter which way you go, it’s still going to be different for everyone. Someone who has always been a key “go-to” person for staff might now be hybrid and not always easily accessible and so on.
“The world is a dangerous place, not because of those who do evil, but because of those who look on and do nothing.” – – Albert Einstein
This week’s Flashback Friday is SO OLD that I am not able to provide a link. So, I am copying and pasting it into this post.
I thought it would be fun to look back on my blog posts from the very first year I began writing this blog – 2006. Here’s a flashback to August 17, 2006. Koltin had a different role then.
Is Your Firm An Overachiever?
According to Allan Koltin, President and CEO of PDI Global Inc., your firm is probably an overachiever if it has these traits:
“Summer afternoon—summer afternoon; to me those have always been the two most beautiful words in the English language.” – Henry James
Has professional courtesy completely disappeared? Do you talk to people and they are not even looking at you, they are looking at their phone or computer. Check out this post from 2019 about what a school is doing to instill professional courtesy in their students.
Have a nice weekend. I love summer!
And so with the sunshine and the great bursts of leaves growing on the trees, just as things grow in fast movies, I had that familiar conviction that life was beginning over again with the summer.
“No matter what time it is, wake me, even if it’s in the middle of a cabinet meeting.” – Ronald Reagan
I hear it over and over again, CPA firm citizens are suffering from Zoom fatigue. I have experienced some frustrations, too. There are people who never participate, don’t turn on their video on, don’t mute sound and so on.
It is up to the meeting host to facilitate a productive meeting. If you are the host for some meetings, there is a great list of suggestions from Paul McDonald in a recent issue of CPA Practice Advisor. The topics are:
No agenda, no meeting
Use visual stimuli
Have a backup plan
Get everyone involved
Set some ground rules
Video on, sound off
Keep to time
Show empathy
Always follow up
Consider alternatives
Do check your tech
Don’t multitask
Do check your background
Don’t use speakerphone
Do come prepared
Don’t interrupt
Do connect on a human level
Be sure to follow this link to read the helpful information about each of these bullet points. Become the champion meeting host for your firm!
If you had to identify, in one word, the reason why the human race has not achieved, and never will achieve, its full potential, that word would be 'meetings'.
For over two decades, The Rosenberg Survey has proven to be the benchmarking standard for mainstream accounting firms across the US and Canada. The Rosenberg Survey provides highly relevant and in-depth analyses and serves as a guide to help your firm make strategic decisions.
See how valuable The Rosenberg Survey is for yourself! The deadline to complete the survey is Thursday, July 15th.
Thank you to those firms who have participated thus far!
Regards, Charles Hylan
Everybody gets so much information all day long that they lose their common sense.
“The only place where success comes before work is in the dictionary.” – Vidal Sassoon
They are changing the CPA Exam again. It is shifting to put an increased focus on technology. July 1, 2021 is when this shift in the Exam will take place.
From Accounting Today: As the accounting profession evolves to meet today’s needs, the Uniform CPA Examination is also evolving to reflect these industry changes. On July 1, 2021, the CPA exam is shifting significantly to put a heavier focus on technology, digital mindsets, data analytics, and the other skills that newly licensed CPAs need to succeed. Candidates preparing to take the CPA Exam must take these updates into consideration.
I wonder how many CPA partners could pass the exam if they had to take it in 2021. I have often heard partners joke about it (meaning they couldn’t pass it now, let alone after July 1).
Study while others are sleeping, Work while others are loafing, Prepare while others are playing, and Dream while others are wishing.
“If we weren’t still hiring great people and pushing ahead at full speed, it would be easy to fall behind and become some mediocre company.” – Bill Gates
Have you heard of topgrading interviewing? It is something I was not aware of until I read a recent article by Suzanne Lucas (@RealEvilHRLady).
Per Lucas:
The term topgrading comes from a 1997 article by Bradford D. Smart and his son, Geoffrey, called Topgrading the organization. Their definition is:
“Topgrading simply means proactively seeking out and employing the most talented people available, while redeploying (internally or externally) those of lesser ability or performance. More specifically, we view topgrading as employing only A players.”
Topgrading, to me, seems like something you would want to use when making lateral hires and so many firms are looking for experienced CPAs.
Read more about topgrading here in the article by Lucas. She gives us a 12-step process for hiring.
Hiring people is an art, not a science, and resumes can’t tell you whether someone will fit into a company’s culture.
