Archive for the ‘Women’ Category

Thursday, January 6th, 2022

Communication Tip For Women

“Brevity is the soul of wit.” – William Shakespeare

In the CPA profession, the main communication tool continues to be email. Males and females often have very different styles in writing emails (or correspondence, in general).

Maybe you have noticed the following examples.

Jane and Tom received an email from an attorney (Mike) about having a lunch meeting on Friday at noon at Local Cafe about the Jones account. He wants to know if that day and time works for each of them.

Jane’s reply:

Hi Mike – Good to hear from you. I have been wondering how you were doing with the Jones account. I would be glad to meet with you and talk about the situation. Friday at 12:00p works well for me. Usually, Friday is a busy day but I do have this Friday free. I always enjoy eating at Local Cafe. I hope you and your family have stayed healthy. Happy New Year, I’ll see you Friday. – My best, Jane

Here’s Tom’s reply:

Hi Mike – Friday, noon, Local Cafe works for me. – Tom

Because of the volume of emails accountants send and receive each day, brevity is important. Just a heads up to those of you who are too wordy for no particular reason. My tip is for females but it also applies to males! I must admit, I have to watch myself at times and strive to keep things brief yet clear and concise.

  • It is my ambition to say in ten sentences what others say in a whole book.
  • Friedrich Nietzsche

Thursday, December 2nd, 2021

Changing Your Thinking

“My hope is that when someone has that call to action, they realize that everybody can do something, even if that’s just changing their own thinking. Women have to change the way they think, too. Not just men.”~ Ambassador Melanne Verveer

I think the above quote has a lot of meaning for those working in public accounting.

When I do my communication presentation for CPAs, one of my favorite topics is male/female communication. There is a lot of focus on helping men understand female communication styles and preferences and not quite so much on asking women to better understand male communication.

In the CPA profession, we have asked men to change in many ways so that women can more easily progress in their careers. These men have met the challenge and become amazing supporters of welcoming more females into the former, all-male partner group.

I have observed that some women are almost hostile to “the old boy club.” Hostility gets you nowhere, no matter what the mission.

Men and women in the CPA profession BOTH changing their thinking has moved many progressive firms more quickly forward. It is about respect, trust, camaraderie, and friendship. It doesn’t matter if your are a male or a female.

  • Building trust begins with an appreciation and understanding of trust, but it also requires practice and practices.
  • Robert C. Solomon

Friday, September 24th, 2021

Remote Workers – Flashback Friday

“Friday is a day to finish your goals for the week. It is a day to celebrate that which you set out to accomplish at the beginning of the week.” —Byron Pulsifer

You have people who want to be fully remote. You have people who want to get back to the office. You have people who want a hybrid schedule. No matter which way you go, it’s still going to be different for everyone. Someone who has always been a key “go-to” person for staff might now be hybrid and not always easily accessible and so on.

Check out this post about Another View of Remote Workers.

Have a nice weekend!

  • If my boss knew how unproductive I am on Fridays, he wouldn't want me here either.
  • James Johnson

Wednesday, July 8th, 2020

Women In Accounting

“If you want something said, ask a man. If you want something done, ask a woman.” – Margaret Thatcher

Here are some current stats about women in accounting from Catalyst research.

  • More than half of all accountants and auditors are women
  • Women are 61.7% of all accountants and auditors in the United States
  • Women are 50% of all full-time staff at CPA firms but make up just 27% of partners and principals.
  • The percentage of women on management committees is growing: 33% in 2019 compared to 19% in 2014.
  • Women make up nearly half of directors (41%) and senior managers (44%).

Read more here.

  • A woman is like a tea bag - you can't tell how strong she is until you put her in hot water.
  • Eleanor Roosevelt

Wednesday, June 10th, 2020

2020 Accounting MOVE Project

“The question isn’t who is going to let me; it’s who is going to stop me.” – Ayn Rand

Each year I look forward to the MOVE Project report.

2020 Accounting MOVE Project outlines new career paths for women opened by Firms’ expansions into new practices.

  • 48% of firms conduct internal pay equity surveys that include base pay and bonuses
  • 90% of firms, up from 71% in 2014, have partners and principals review the results of internal pay equity surveys
  • 59% of firms, up from 48% in 2019, prepare managers for pay equity discussions
  • 52% of firms rotate emerging women leaders into client-facing roles, an all-time high
  • 38% of firms offer rotations onto executive task forces, an all-time high
  • 34% of firms offer rotations into operating positions, an all-time high

Firms are growing in multiple directions. Women lead much of that growth with unexpected combinations of experience, skills and aptitude”

Here is a press release about the report and a link to where you can read it.

Women Propel Innovation & Growth in Surprising Ways at Accounting & Advisory Firms

2020 Accounting MOVE Project report reveals emerging momentum of women in driving new practice growth: AFWA releases 2020 Best CPA Firms for Women and 2020 Best CPA Firms for Equity Leadership lists

 Lexington, Ky., May 27 –

Women are leading accounting & advisory firms’ forays into new lines of business with unconventional perspectives and new approaches, according to the findings of the 2020 Accounting MOVE Project report. Among the most productive strategies driving new revenues and new career paths are:

• To seed new lines of business with first-time clients, firms need strong internal referrals, and internal referrals are a longstanding strength for women.

• Women who started boutique firms decades ago are rejoining large firms, bringing with them entrepreneurial leadership that fuels new lines of business.

• Firm women’s initiatives are invaluable sources of talent for fast-track advisory service launches that pivot on diverse perspectives and fresh approaches.

“Women are perfectly positioned to chart new ways to win new types of business, because they take encouragement and direction from incremental wins,” says Joanne Cleaver, President of Wilson-Taylor Associates, Inc., the content strategy firm that manages the Accounting MOVE Project. “In an unpredictable business environment, firms can rely on the deep loyalty that many women earn with ongoing clients, and that create footholds for new practices.”

“Collaboration, diverse perspectives, and a growth mindset are important ingredients to fueling new services and a firm’s growth. This year’s study shows many examples of how women leverage these leadership capabilities to create a competitive advantage for their firms,” says Jennifer Wyne, executive director of human resources for Moss Adams, Founding Sponsor of the Accounting MOVE Project.

“It is encouraging to see the data from firms of all sizes telling a story of women’s leadership advancement as growth creates new opportunities. At CohnReznick, we have seen this first-hand across our advisory, assurance and tax practices – both with new service lines as well as traditional practice areas. Even better: these women leaders are excelling with people development, attracting and advancing outstanding men and women in their teams,” said Risa Lavine, Principal and chief of staff at CohnReznick. CohnReznick is the National Sponsor of the Accounting MOVE Project.

The 2020 Accounting MOVE Project is available at the Accounting & Financial Women’s Alliance website. https://www.afwa.org/move-project/

“The findings of this year’s report solidifies that women are extending positive change into the financial workforce by creating new initiatives and client retention with creativity and leadership,” said Cindy Stanley, executive director for the Accounting & Financial Women’s Alliance (AFWA), the association partner for the Accounting MOVE Project. “The unique perspectives and reliability of women in finance will continue to create new streams of opportunity and pave the way for progress.”

  • There is a special place in Hell for women who do not help other women.
  • Madeleine Albright

Wednesday, March 4th, 2020

Why Women Leave CPA Firms

“What is not acceptable is watching talent walk out the door.” – Joey Havens 

I recently read a great article via the Journal of Accountancy by Joey Havens, Why Women Leave Firms – And What We Can Do About It. 

He tells us two troubling stories about real-life situations for female CPAs in public accounting.

Havens notes: “I’m making the decision to get up from this gut punch and work even harder to make sure we shine the light on a better path forward. I commit to help elevate our profession until we are known as a place where every individual has an equitable playing field and opportunities to pursue their full potential and dreams.”

Then he goes on to give us some steps to take to prevent women from walking out the door!

  • Many of us in this profession are clinging so tightly to working the way we always have.
  • Joey Havwens

Wednesday, October 23rd, 2019

Disappointed & Embarrassed

“She overcame everything that was meant to destroy her.” Sylvester McNutt III

Women have been slowly but surely gaining ground within the CPA profession. I have been very proud of associations and firms that have made the commitment to provide the leadership development assistance and other resources women need to advance in their careers. These organizations follow through on those commitments.

Then there are others. The news this week is very disheartening. I was disappointed and embarrassed for the CPA profession. I was not shocked that this happened at one of the “big” firms. But I was shocked at what was presented to a group of female executives.

It is my observation that women are a foundational piece in almost every public accounting firm. Here’s the Male/Female professional staff breakdown via the Rosenberg survey:

  • Firms over $20M: 48%/52%.
  • $10-20M firms: 45%/55%
  • $5-10M firms: 43%/57%
  • $2-5M firms: 41%/59%
  • Under $2M: 35%/65%

Here are two different news articles covering the fiasco.

Empowerment Seminar Tells women They Have Small, Pancake-Like Brains

Ernst & Young training seminar told women not to “flaunt” bodies

  • The most dangerous woman of all is the one who refuses to rely on your sword to save her because she carries her own.
  • R. H. Sin

Thursday, March 14th, 2019

Alpha Females

“In theory, Vera liked strong women, in practice, they often irritated her.” – Ann Cleaves, author of Vera series 

I read the above phrase and it stayed on my mind. I must admit that it hit home with me. I have known many very strong women over my long career. Some inspired me and some completely turned me off. Maybe you can identify with that.

As I think back, the reason that some strong women irritated me was not that they were strong. It was because they were irritating. I have known mild-manner females who have also irritated me. Such is life. There have certainly been many males, strong and mild, who have irritated me, too!

The passage and these thoughts inspired me to look a little deeper into the issue of strong females. I do believe that women in the profession of public accounting need to have strength and grit if they want to survive.

This is from the site Science of People: The term ‘alpha female’ is thrown around casually, but what does the science have to say? What is an alpha female? Here is the real definition of an alpha female, based on the latest research. The Alpha Female: 9 Ways You Can Tell Who is an Alpha Woman. 

The Nine Traits:

  1. Fearless Leadership
  2. High Emotional Intelligence
  3. Obsessive Learners
  4. Strong
  5. Are Sought Out
  6. Highly Ambitious
  7. Love Their Mommas (and Daddys)
  8. Cultivate Harmony
  9. Exceptional Confidence

Read the article and share it with other females in your firm.

  • She's proof that you can walk through hell and still be an angel.
  • R. H. Sin

Tuesday, November 27th, 2018

Women in Accounting

“Above all, be the heroine of your life, not the victim.”
—Nora Ephron

More and more women are rising to the top in the CPA profession. They will continue to do so. How are you helping? IMG_1095

  • You had the power all along my dear.
  • Glinda the Good Witch (Wizard of Oz)

Wednesday, June 27th, 2018

Top Firms For Women – 2018

“A woman is like a tea bag – you can’t tell how strong she is until you put her in hot water.” – Eleanor Roosevelt

Each year I look forward to the release of the Accounting MOVE Report. In conjunction with the report, the names of the top accounting firms for women are also announced.

Here’s the 2018 list:

  • BPM (San Francisco)
  • Brown Smith Wallace (St. Louis)
  • Clark Nuber PS (Bellevue, Wash.)
  • CohnReznick LLP (New York)
  • Kerkering, Barberio & Co. (Sarasota, Fla.)
  • Lurie LLP (Minneapolis)
  • MCM CPAs and Advisors (Louisville, Ky.)
  • Moss Adams (Seattle)
  • Novogradac & Company LLP (San Francisco)
  • Plante Moran (Southfield, Mich.)
  • Rehmann (Troy, Mich.)
  • The Bonadio Group (Pittsford, NY)
  • When a woman is talking to you, Listen to what she says with her eyes.
  • Victor Hugo