Posts Tagged ‘tweet’

Monday, April 8th, 2013

Connecting, Networking, Mingling and Schmoozing

SchmoozeDuring my many years in the business world, I have benefited from schmoozing.

Sometimes the word gets a bad reputation, but it really is a good thing. Here’s the definition:

To converse casually, especially in order to gain an advantage or make a social connection.

My thing is I love people and I am truly interested in them and what they are doing, what they want to do and how they are going to do it.

In the current world of social media, I’ve heard so many negative comments along these lines… “We don’t talk to each other anymore.” “We use email as an excuse not to talk on the phone.” – – and so on.

I connected and schmoozed for years, in person and on the phone. However, I have NEVER been more connected with so many people than I am today using Twitter, blogs, Facebook, Google+, LinkedIn, webinars, go-to-meetings and the list goes on and on.

I hope all of you working in the CPA profession – no matter how many years of experience you have – are taking advantage of the numerous and wonderful connections you can make with social media.

Afraid to tweet? Just set-up an account. You don’t have to make a single tweet. Just follow others for a while and read what they have to say.  If you are not going to ever read the tweets of people you select to follow then don’t bother to set-up an account. You have to commit and take action. I always say you have to Do Things if you want to reap the rewards.

Action Steps:

  • Set-up a Twitter Account
  • To start, just select a few people to follow – 5 to 10.
  • Every morning – call it your Morning Schmooze – Go to your account and read what was posted the previous day. It should only take a couple minutes.
  • As your interest develops, expand the list of people you follow.
  • Don’t be afraid to “unfollow” someone. Follow those who tweet things that are actually helpful to you.
  • Eventually, try tweeting something yourself.

As CPAs, you have so much information and knowledge that business people will want to read about. When you are comfortable, begin promoting your tweets to your clients.

My twitter handle is: @cpamanagement  Look at the top of this page, on the right, you can access my Twitter account there.

  • If you don't have time to read, you don't have the time (or the tools) to write. Simple as that.
  • Stephen King

Wednesday, November 21st, 2012

You (Yes, YOU) Can Capitalize On The Power of Twitter

I can’t remember when I first began tweeting but I have posted almost 4,000 tweets. I do know that I did not hesitate, contemplate, question my reasoning – I just jumped in.

CPAs are usually more tentative in adopting something new. However, with Twitter I urge you to jump-in, set-up an account and pick a few people/organizations to follow so you can understand how it works and figure out how you can use it for efficiency – Yes, I said efficiency.

Here’s my approach – – I follow a few people/organizations because I want to use Twitter to keep me informed. I selected a few news sources and CPA management resources (and some family members) and I check Twitter every morning – very early – to get the latest world and national news. I can keep current much quicker than reading a newspaper or watching TV.

I check it periodically throughout the day (takes 30 seconds) and I tweet throughout the day, especially if I am attending an event that is of interest to CPAs. I want to share information (that’s the whole point).

To me, CPAs are in the best possible position to tweet. They have unbelievable knowledge to share, especially with clients.

Think about it as you go into a new year – – January 1st is a great time to start a blog or begin tweeting tidbits of information for your clients. Once you begin PROMOTE the heck out of it and educate your clients (so they know that important business thoughts are available to them if they just join Twitter and follow YOUR tweets.)

Rea & Associates, an Ohio CPA firm, promotes their Twitter account in a graphic (with a link) included in their newsletter.

Here are some CPA firms and CPA consultants who are taking advantage of the power of Tweets!

CPAManagement – Rita Keller

Flowtivity – Dustin Hostetler

Sarah Johnson

Fluence, CPAs & Consultants


Schneider Downs

Rea & Associates

Alpern Rosenthal

  • Remember not only to say the right thing in the right place, but far more difficult still, to leave unsaid the wrong thing at the tempting moment.
  • Benjamin Franklin

Tuesday, November 6th, 2012

Who Are We Fooling?

Back in October, I read a couple of tweets by Alan Weiss that sure got my attention. As a CPA, serving and seeking clients they apply to YOU. As a consultant serving CPAs in public practice, they also apply to me. Here’s the first:

“You cannot help people who don’t want to be helped. Find better prospects.” 

Then he followed with a 2nd tweet:

“Small businesses with several partners – worse kind of clients.”

Oh, my – what am I doing?

Most CPA firms who hire consultants have several partners. Many of these partners are very comfortable with status quo. They are making lots of money, they are riding the wave until retirement, so why change?

I’m depressed.

  • You may think you can fool others, but the worst person to fool is yourself.
  • Alan Weiss